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Corporate
Social Responsibility (CSR)
CSR is a trend altering
the orientation of companies from short-term to
long-term objectives and giving priority to optimum
instead of maximum profit. Corporate behaviour in line
with CSR is, in fact, a long-term investment into
company's comprehensive growth. The concept is based on
principles of charitable and volunteer work and
partnership. Companies and representatives from various
social fields are cooperating with one another to fight
the current imperfections existing in the society.
Socially responsible corporate behaviour leads to not
only higher loyalty of its employees but also to
enforced brand value, goodwill, good relations in a
given region and last but not least great potential when
addressing possible worst-case scenarios.
Issues identification within industry & prioritization
Evolvement monitoring & preparation of action plan
Action to influence issue & crisis
response - Evaluation of result & follow-up issues
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