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Public Relations Skills

Key day-to-day executive skills and technical expertise come together in professional practice to support public relations strategy in-house or outsourced to blue chip management consultancies and public relations agencies. Integrated communication tools and techniques can be broadly classified into strategic areas forming an integrated communication network.

Upcoming Training Course

The training that we offer for this topic consists of the following content:
  • PR industry background and jargons
  • Difference between PR and advertisement
  • Advantages of public relations work
  • News worthiness of an articles
  • How editors select PR articles
  • How to embed your brand in a PR article
  • How to fully utilise PR firms' network efficiently

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