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Public
Relations Skills
Key day-to-day executive skills and technical expertise come together in professional practice to support public relations strategy in-house or outsourced to blue chip management consultancies and public relations agencies.
Integrated communication tools and techniques can be broadly
classified into strategic areas forming an integrated communication
network.
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The training that we offer
for this topic consists of the following content:
- PR
industry background and jargons
- Difference
between PR and advertisement
- Advantages
of public relations work
- News
worthiness of an articles
- How
editors select PR articles
- How to
embed your brand in a PR article
- How
to fully utilise PR firms' network efficiently
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